ARCLINK FIBER (US) LIMITED WEBSITE PRIVACY NOTICE
Privacy and transparency are important to ArcLink. We created this Website Privacy Notice so you know how and when we collect, use, share and transfer Personal Data about you when you visit our website at https://sifinetworks.com (the “Website“) or interact with us in the ways described below.
When this Notice mentions “ArcLink“, “we“, “us” or “our“, it refers to ArcLink Fiber (US) Limited. We are the controller of your Personal Data, meaning we are responsible for how your Personal Data is collected and used.
This Notice applies to:
- visitors to our Website;
- business contacts and prospective customers who submit enquiries to us;
- recipients of our business-to-business marketing communications;
- existing business customers and their authorised representatives; and
- individuals who submit a job application through our Website.
This Notice does not cover Personal Data processed in connection with the delivery of our fibre network infrastructure products or services. That processing is governed by separate documentation. Our Website is directed at businesses and business professionals and we do not knowingly collect Personal Data from individuals under the age of 18 through this Website.
1. What is Personal Data?
“Personal Data” means any information relating to an identified or identifiable living individual. We process the following types of Personal Data depending on how you interact with us and our Website:
- Website visitors: Technical information including your IP address (which may be anonymised or pseudonymised), browser type and version, pages you visit on our Website, time and duration of your visit, and referring URL.
- Business enquiries and leads: Your name, job title, business name, business email address and telephone number, and any other information you choose to include in your message or enquiry.
- Business-to-business marketing: Business contact details including your name, job title, employer and business email address.
- Business customers: Names, job titles, business email addresses and telephone numbers of your organisation’s authorised representatives, account contacts and billing contacts; and records of correspondence and our business relationship.
- Job applicants: Your name, contact details, CV or résumé, employment history, qualifications, and any other information you choose to include in your application.
2. What happens if you do not provide information?
If you do not provide us with certain Personal Data when requested, we may not be able to perform the contract we have entered into with you or your organisation, or we may be prevented from complying with our legal obligations. In a Website context, this means, for example, that if you do not provide your contact details we will be unable to respond to your enquiry, and if you do not provide the information required as part of a job application we may be unable to consider your application.
3. How will we use your Personal Data?
We will process Personal Data provided by or about you for the following purposes:
- ensuring our Website functions correctly and is maintained securely;
- understanding how our Website is used in order to improve it;
- responding to business enquiries and developing potential commercial relationships;
- sending business-to-business marketing communications about our services and network developments, where permitted;
- administering and managing our contractual relationships with business customers, including account management, billing and related communications;
- considering and assessing job applications submitted through our Website, including reviewing CVs and application materials, evaluating candidates against role requirements, and scheduling and administering interviews and other stages of the recruitment process
- assessing and progressing job applications submitted through our Website; and
- exercising our right to defend, respond to or conduct legal proceedings.
4. What are our legal grounds for using your Personal Data?
We will only process your Personal Data for the purposes set out above, to the extent necessary:
- In order for a contract with your organisation to be performed, or for steps to be taken prior to entering into such a contract at your request. This applies, for example, to the administration of our relationships with business customers.
- To comply with any legal or regulatory obligations. This includes retaining financial and business records in accordance with applicable law and responding to lawful requests from public authorities — for example, in the UK, HMRC or the Information Commissioner’s Office (the UK data protection regulator).
- For ArcLink’s legitimate business interest in managing its business, including legal, administrative and management purposes and for the prevention and detection of crime. For example, our legitimate business interests may include, but are not limited to, the following:
- operating, managing and protecting ArcLink’s network, IT and communications systems, including to block dangerous websites, avoid the introduction of malware and help prevent unauthorised disclosure or theft of data and intellectual property;
- operating and improving our Website and understanding how it is used;
- responding to and following up on business enquiries and developing commercial relationships;
- conducting business-to-business marketing communications with relevant business contacts;
- managing and administering our relationships with business customers;
- considering and assessing applications from candidates for roles within our business, including reviewing CVs and application materials, evaluating suitability and scheduling interviews, where we have a legitimate business interest in identifying and engaging suitable candidates;
- compilation of audit trails and other reporting tools, maintaining records relating to business activities, budgeting, financial management and reporting; and
- managing mergers, acquisitions, sales, reorganisations or disposals and integration with a purchaser.
Please note that where this basis applies, we will consider the risk to you as an individual as against the legitimate interest of the data controller.
- With your consent, if required. We do not need your consent if the relevant processing is based on one of the legal grounds above. If we do require your consent for processing your Personal Data — for example, in relation to certain analytics cookies — we will explain what we are asking consent for and you may carefully consider whether you would like to consent. You may withdraw your consent at any time.
5. Cookies
A cookie is a small text file placed on your device when you visit a website. We use the following categories of cookies on our Website:
- Strictly necessary cookies: These are essential for the Website to operate correctly, including for load balancing, session management and security purposes. These cookies do not collect information that could be used to identify you for marketing or profiling purposes. As they are strictly necessary for service delivery, these cookies do not require your consent.
- Analytics and performance cookies: We use cookies to collect aggregated information about how visitors use our Website, such as pages visited and time spent on the site. This information is used solely to improve our Website and is not used for any marketing or profiling purpose. We request your consent via our cookie banner before placing these cookies.
We do not use cookies for behavioural advertising, cross-site tracking or profiling purposes.
You can manage your cookie preferences at any time through the cookie settings on our Website. You can also configure your browser to refuse some or all cookies; however, disabling strictly necessary cookies may affect your ability to use the Website. For further information about cookies generally, visit www.allaboutcookies.org.
6. Recipients of Your Personal Data
It may be necessary from time to time for us to disclose your Personal Data to third parties or agents, including without limitation to the following:
- IT and infrastructure service providers who host and maintain our Website and related systems;
- analytics providers (such as Google) in connection with the analytics cookies described in section 5 above;
- email and communications platform providers used to manage business communications and marketing campaigns;
- professional advisers, including lawyers, accountants and auditors, where necessary in connection with the operation of our business;
- potential purchasers or bidders in connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company;
- public, governmental and regulatory bodies to whom we are obliged or required to disclose information (this includes exchanging information with law enforcement agencies, regulators, or other similar government bodies to meet national security or law enforcement requirements); and
- courts and court-appointed persons.
We will inform you in advance if we intend to further process or disclose your Personal Data for a purpose other than the purposes set out above. We take all reasonable steps, as required by law, to ensure the safety, privacy and integrity of such data and, where appropriate, enter into contracts with such third parties to protect the privacy and integrity of such data.
We do not sell Personal Data. We do not share Personal Data with third parties for the purpose of behavioural advertising.
7. Transfer of Personal Data outside the UK or EEA
Due to the nature of our business and our use of third-party technology and service providers, your Personal Data may be processed by ArcLink employees or suppliers operating outside the UK or EEA, including in the United States.
Where we transfer your Personal Data outside of the UK or EEA, we ensure a similar degree of protection is afforded to it by ensuring that at least one of the following safeguards is implemented:
- We transfer your Personal Data to countries that have been deemed to provide an adequate level of protection by the UK Secretary of State or the European Commission.
- We implement certain standard contractual clauses with the recipients of your Personal Data to safeguard transfers to countries outside of the UK or EEA.
- Such alternative measures as are valid and appropriate at the time, including where you have explicitly consented to the proposed transfer or the transfer is necessary in an emergency situation.
Please contact us at the email address at the end of this Notice if you would like further information about the specific mechanism used by us when transferring your Personal Data out of the UK or EEA.
8. Security and Storage of Personal Data
We implement appropriate technical and organisational measures to protect Personal Data against unauthorised access, accidental loss, disclosure, alteration or destruction. These measures are reviewed and updated periodically to take account of evolving risks and best practice.
Please be aware that no method of transmitting information over the internet is entirely secure. Whilst we take reasonable steps to protect your Personal Data, we cannot guarantee the absolute security of information transmitted to or from our Website.
9. Data Retention
We will only keep your Personal Data for as long as necessary for the purposes for which we collected it (including for the purposes of satisfying any legal, accounting or reporting requirements).
The period for which we retain Personal Data will depend on the nature of the data and the purpose for which it was collected. In general:
- Personal Data collected in connection with a business enquiry, lead or marketing relationship will be retained for a reasonable period following the date of last substantive contact, or until you opt out of communications from us, whichever is earlier.
- Personal Data collected in connection with an existing business customer relationship will be retained for the duration of that relationship and for a reasonable period thereafter, to the extent necessary to enable us to comply with any legal obligations or for the exercise or defence of legal claims.
- Personal Data collected in connection with a job application will be retained for a reasonable period following the conclusion of the relevant recruitment process. Where an application is successful, data will be retained in accordance with our internal personnel policies.
- Technical and Website visitor data will be retained for a reasonable period for the purposes for which it was collected and then deleted or anonymised.
In some circumstances we may anonymise your Personal Data so that you are no longer identifiable, in which case we may use such information without further notice to you.
10. Your Data Rights
In addition to the ability to access and edit personal data you have provided, if you are a resident of the UK or the EU, you may have certain additional rights in relation to your personal data, such as to:
- access a copy of your personal data held by ArcLink;
- object to processing of your data where our legal basis for processing your data is our legitimate interests;
- request correction of your personal data if it is inaccurate or incomplete;
- request erasure of your personal data in certain circumstances; and
- restrict our use of your personal data in certain circumstances.
- to request that your provided personal data be moved to a third party, and
- to withdraw consent (only if you have provided your consent and wish to withdraw it). If you withdraw your consent, we will no longer process your information for the purpose or purposes you originally agreed to, unless we have another legal reason for continuing to use the data.
We may ask you for further information in order to confirm your identity before we provide the information requested or otherwise comply with your request.
We may deny or restrict fulfilment of your request in some cases, such as when the granting of access or correction rights will impose a burden on us to provide such access or correction that is disproportionate to the risk to your privacy, where access to your data places another individual’s privacy rights at risk, or the continued processing of your data is necessary to comply with a legal obligation or for the exercise or defence of legal claims.
Automated Decision Making
We do not currently make decisions about you that are based solely on automated processing (including profiling) and that produce legal or similarly significant effects.
Where automated tools are used at any stage of our recruitment process to assist in the review or assessment of job applications, a human reviewer will always be involved in any decision that has a significant effect on a candidate.
11. Complaints
If you have concerns about how we handle your personal data, you have the right to complain to us using the contact details at the end of this Notice. We will acknowledge your complaint within 30 days of receipt, investigate and respond to you without undue delay and keep you informed of progress. You also have the right to complain to the Information Commission, the UK’s data protection regulator. You can complain to the Information Commission at any time, whether or not you have complained to us first.
12. Further Information
This Privacy Notice was last updated 17th June 2026.
We may update this Notice from time to time.
If you require any further clarification regarding this Notice or would like to exercise any of your rights, please contact it@arclink.com.
